Sell through AI assistants (ChatGPT, Copilot, Gemini)
See which AI assistants send you shoppers and sales, choose what they can read, fix the products they leave out, and claim your ChatGPT business profile.
Shoppers now ask ChatGPT, Copilot, Gemini, Perplexity, Claude and Meta AI what to buy. The AI channels page shows which of these assistants reach your store, what they sold for you, and what they can read about your store. Open it from the sidebar: AI channels.
Every team member who can view marketing sees the page. To change the switches or the store facts, a member needs permission to edit marketing. See Invite team members.
What each assistant row shows
The AI assistants table covers the last 30 days. It has one row for each assistant: ChatGPT, Microsoft Copilot, Google Gemini, Perplexity, Claude and Meta AI. A row called Other AI agents collects carts built by agents that don't say which assistant they belong to. A Total row sums them all.
Under each assistant's name, a short line says how it reaches your store: ChatGPT feed, Google Merchant Center, Meta catalog, Reads your pages or Agent shopping.
| Column | What it counts |
|---|---|
| Visitors | Visits that arrived from the assistant, for example from a link in a ChatGPT answer |
| Referred sales | Orders from shoppers who came from the assistant and paid at your checkout |
| In-assistant sales | Orders whose cart an AI agent built for the shopper. The shopper still pays at your checkout |
| Agent carts | Carts an AI agent built, paid or not |
Each sale counts once, as either referred or in-assistant. Together they make up the AI assistants channel in your analytics.
Visitor numbers need traffic analytics, which comes with the Growth plan and above. On Growth they cover the last 7 days, and the page says so. Higher plans get the full 30 days.
What doesn't count as an AI assistant
- Google AI Mode and AI Overviews. Google sends these shoppers from google.com with nothing that tells them apart from a normal search, so they count as organic search.
- ChatGPT ads. A click on one of your ads in ChatGPT counts as paid, like any other ad. To measure those, see Track ChatGPT ad sales with OpenAI Ads.
Turn AI access on or off
Two switches sit at the top of the page. Both are on for every store until you turn them off.
ChatGPT product feed. OpenAI reads your catalog from a feed address that YNS hosts, so ChatGPT can show your products. OpenAI Ads uses the same feed as its catalog. When you turn it off, the feed address answers "not found". ChatGPT then gets no more updates of your products, and your ChatGPT ads lose their catalog.
Agent shopping. AI agents can search your catalog, build carts and send shoppers to your checkout. When you turn it off, agents can't start new carts or checkouts in your store. A checkout an agent already started can still be finished. Agents can still read your published store facts. The agent profile your store publishes can take up to 5 minutes to disappear.
Neither switch changes Store Chat on your storefront, or shoppers who click a link in an assistant's answer and browse your store as usual. Assistants can also still read your public pages.
Products left out of ChatGPT
The Catalog readiness card says how many of your products can appear in ChatGPT, for example "38 of 42 products can appear in ChatGPT". The list Left out of the ChatGPT feed names the others and the reason:
| Reason | How to fix it |
|---|---|
| No image | Click Edit product and add an image. See Add and manage product images. |
| No price | Click Edit product and set a price. |
| Not in the feed's collections | You chose which collections the feed covers. Click Feed settings and add the collection, or clear Collections to advertise to include every published product. |
| Out of stock, left out by the feed | Leave out sold-out items is on in Feed settings. The product comes back once it's in stock, or turn the setting off. |
Listings to improve
The Listings to improve list shows the products assistants know least about, each with a score out of 100 and what's missing:
- A longer description. The list says how long it is now and the length to aim for.
- More images. It says how many there are and how many to aim for.
- Variant options, such as size or color, so an assistant can match "a medium in blue". See Set up product variants.
- A brand. See Add brands.
- A valid GTIN (an EAN or UPC barcode) on each variant.
- Reviews. See Collect product reviews.
When every product scores well, the list says "Every listing has what assistants look for."
Store-wide issues
Above the product lists, Store-wide issues shows problems that affect your whole catalog:
- A switch that is off. Click Turn it on above to jump to it.
- No terms of service page, no privacy policy page or no returns policy page. Click Add policy pages to write them. Without terms of service and a privacy policy, ChatGPT shows your products but not as ready to buy. See Set up legal pages.
Store facts
Store facts are short answers to the questions shoppers ask about your store: where you ship, how long delivery takes, how returns work, which payment methods you take, how to reach you. AI agents read them when a shopper asks about your store, and so does Store Chat.
- In Store facts, click Add fact.
- Type the Question (up to 300 characters), for example "Do you ship to Germany?"
- Type the Answer (up to 2,000 characters).
- Leave Publish now ticked, or untick it to keep the fact as a draft.
- Click Save.
Agents and Store Chat read published facts only. Use the Published switch on a fact to publish or hide it, or Publish all and Unpublish all to change every fact at once. A store can have up to 200 facts.
Agents find the right fact by meaning, not by exact words: "Do you ship to Austria?" finds a fact that says "We deliver to every EU country", even when the shopper asks in another language. Agents only ever get your own wording.
Write facts in the language most of your shoppers use. You don't need to translate them: agents and Store Chat answer each shopper in their own language.
Tip: Write one fact per question, in the words a shopper would use. "Do you ship to Germany?" with a direct answer works better than one long shipping policy.
Store questions
Store questions shows what was asked about your store in the last 30 days, both by shoppers in Store Chat and by AI agents that ask your store directly:
- Answered questions were covered by one of your published facts.
- Unanswered questions weren't covered by any fact.
Asked but not answered lists the unanswered questions asked most. Each shows where it was last asked (Store Chat, or an assistant such as ChatGPT) and how many times. Click Answer next to one, write the answer and save. That adds a new store fact and takes the question off the list.
You don't need Store Chat to see questions from AI agents. Turn it on to also see what shoppers ask on your storefront: Answer shopper questions with Store Chat. Questions are kept for 30 days.
Claim your ChatGPT business profile
ChatGPT Business Hub lets you claim your business in ChatGPT, so shoppers see your verified details and your products. OpenAI runs the claim and the checks, so you do these steps in ChatGPT. The ChatGPT business profile card on the AI channels page lists the same steps.
- Open chatgpt.com/business-hub and sign in.
- Search for your business. If it isn't listed, add it.
- Verify that the business is yours, by business phone, business email or a DNS TXT record on your domain. For the DNS record, add the TXT record OpenAI gives you at the company that hosts your domain's DNS. If YNS manages your DNS, contact us and we'll add it.
- Pass OpenAI's ID check. Give your business's name and address exactly as they appear in official records.
- Add your product feed by URL. On the AI channels page, click Copy feed URL next to a feed address in the ChatGPT business profile card and paste it into Business Hub.
If your store sells in more than one language or currency, the card shows one feed address for each, labeled with its language and currency. Under each address, the card shows when OpenAI last fetched it, or Not fetched yet.
The feed addresses only work while the ChatGPT product feed switch is on.
FAQ
Can shoppers pay inside ChatGPT?
No. Whether a shopper follows a link or an AI agent builds their cart, they pay at your own checkout.
Will turning a switch off remove my store from AI assistants?
No. Assistants can still read your public pages, link to them and answer from them. The switches control only the ChatGPT product feed and agent shopping.
Why are my Google AI Mode visits under Google search?
Google sends AI Mode and AI Overviews shoppers from google.com, the same as an ordinary search. Nothing in the visit tells them apart.
Why don't I see visitor numbers?
Visitor numbers need traffic analytics, which comes with the Growth plan and above. Growth shows the last 7 days of visitors, higher plans the full 30. Sales and agent carts show on every plan.
Do I need the ChatGPT product feed if I already set it up under Product feeds?
It's the same feed. Settings → Product feeds and the AI channels page show the same addresses, and the switch on the AI channels page turns that feed on or off.
What's next
- Write the policy pages assistants look for in Set up legal pages.
- Learn more about feeds in Sync your catalog with product feeds.
- Measure ChatGPT ads with Track ChatGPT ad sales with OpenAI Ads.