Collect product reviews

Let verified buyers leave reviews and build trust that turns browsers into buyers.

Reviews build trust. When shoppers see real feedback from other customers, they feel more confident buying – and honest reviews can be the nudge that turns a browser into a buyer.

Why reviews matter

Most shoppers read reviews before they buy, especially from a store they're visiting for the first time. Reviews do a few things at once:

• Build confidence – seeing that real people bought and liked a product removes doubt.
• Answer questions – reviewers often mention sizing, quality, or how something works in real life.
• Add fresh content – genuine reviews give your product pages helpful, ever-changing detail that search engines value too.

Turn on reviews

Reviews are an optional feature you can switch on from your dashboard. Once enabled, a reviews section appears on your product pages where customers can rate and comment.

Note: Reviews are most useful once you have a handful per product. Don't worry if it's quiet at first – focus on asking happy customers, and the reviews will follow.

How customers leave reviews

Only customers who bought the product can review it, so every review is a verified purchase. After reviews are on, customers can:

• Give a star rating to show how happy they were.
• Write a short review describing what they liked or didn't.

There are two ways in:

• From the delivered-order email – when your store has reviews on, every product in the "Your order was delivered" email links to its review page. This also applies to the products listed by {{order_items}} in your own custom emails.
• From the product page – a signed-in customer who has bought the product can click Write a review on it.

Each purchase can be reviewed once per product. The reviewer's email comes from the order, so customers don't type it, and a review can't be left for an order that was cancelled or refunded.

Note: Reviews written before purchase verification was introduced stay on your store, but they show as unverified.

Who approves reviews

New reviews come in unpublished, hidden from shoppers. To keep reviews trustworthy, Your Next Store decides which reviews are published or deleted – you don't need to moderate them yourself, and you can't approve, unpublish or delete a review from your dashboard.

In your Reviews page you can read every review, including those still waiting for approval, together with its purchase status. You can filter reviews by star rating to see new low-star ones first, so you can reach out to the customer or reply promptly.

Tip: Honest reviews that aren't perfect are welcome. A mix of ratings looks more genuine than only five-star reviews, and a thoughtful reply to a critical review shows you care.

If you think a published review is spam, abusive or unrelated to the product, contact support and we'll look at it.

Tips for getting more reviews

• Ask happy customers to leave a review after they receive their order – the link in the delivered-order email makes it one click.
• Keep the process quick – the fewer steps, the better.
• Respond politely to any negative feedback, and thank people for positive reviews too.
• Time the ask well – reach out once someone has had the product long enough to form an opinion.

Common mistakes to avoid

• Showing only five-star reviews – it looks staged and shoppers notice.
• Ignoring negative reviews – a calm, helpful reply often impresses other readers more than the complaint itself.
• Never asking – most happy customers won't think to leave a review unless you invite them.

FAQ

What's next

• Reviews show up on your product pages – see Add a product.
• Reward customers who keep coming back – see Run a loyalty program.
• Bring shoppers in from search – see Improve your SEO.