Let customers save products to a wishlist
Turn on wishlists so shoppers can save items for later — and see what they're saving.
Not every shopper is ready to buy today. A wishlist gives them somewhere to put the thing they're considering, so it's still there when payday arrives — and it tells you exactly what people want before they want it.
Turn it on
Open Settings → Modules and enable Wishlist. Shoppers can then save products from your storefront, and a Wishlist entry appears in your sidebar.
What you can see
The Wishlist page is as much a research tool as a feature.
| Metric | What it tells you |
|---|---|
| Total wishlists | How many wishlists exist |
| Unique wishlisters | How many different people are saving things |
| Products wishlisted | How many of your products have been saved at least once |
| Top wishlisted products | What's saved most, and when it was last saved |
| Top wishlisters | Your most engaged shoppers, and when they were last active |
Use what it tells you
A wishlist is a shopper telling you they want something but haven't committed. That's useful:
- Heavily wishlisted, rarely bought — the price or the shipping cost is probably the sticking point.
- Wishlisted while out of stock — restock it, and let restock notifications do the telling.
- Your top wishlisters are prime candidates for a loyalty program or an early look at a new collection.
Tip: Before you plan a sale, look at your top wishlisted products. Discounting something dozens of people have already saved converts far better than discounting whatever's gathering dust.
FAQ
Do shoppers need an account to use a wishlist?
Saving works from your storefront; signing in is what lets a shopper keep their list across devices and come back to it later.
Can I email people about the items they saved?
There's no automatic wishlist email, but your top wishlisted products are excellent newsletter material — see Send newsletters & grow subscribers.
Is a wishlist the same as an abandoned cart?
No. A wishlist is a deliberate "save this for later"; an abandoned cart is an interrupted purchase, and it's usually the more urgent of the two — see Recover abandoned carts.
What's next
- Tell savers when stock returns with Restock notifications.
- Reward your regulars in Run a loyalty program.
- Chase interrupted purchases in Recover abandoned carts.