Send back-in-stock alerts
Let shoppers ask to be told when a sold-out product returns, then notify them all with one click.
A sold-out product usually means a lost sale. It doesn't have to. With restock notifications, shoppers who find an out-of-stock item can leave their email, and you tell them the moment it's back — to an audience that has already decided they want it.
Turn it on
Open Settings → Modules and enable Restock Notifications. A request option appears on out-of-stock products, and a Restock Notifications entry appears in your sidebar (also listed under Newsletter).
Notify people when stock returns
The page lists every request, showing:
| Column | What it shows |
|---|---|
| Product | What they're waiting for |
| Variant | Which size, color, or option — or the default variant |
| Requested at | When they asked |
| Notified at | When you told them, if you have |
When the stock is back, select the requests you want to notify and choose Send notifications. Each person gets an email letting them know the product is available again.
Tip: Send the notification only once the stock is genuinely on the shelf. A back-in-stock email that leads to another sold-out page is worse than no email at all.
Read the list as a demand signal
Requests are the clearest demand data you'll get. A product with a long waiting list is one to reorder in depth; a variant nobody asks about is one to stop restocking. Check the list before you place your next purchase order.
FAQ
Are notifications sent automatically when stock returns?
You choose when to send them. That's deliberate — it lets you make sure the stock is really there, and stagger a big list if you only got a handful of units in.
What if more people are waiting than I have stock for?
Notify in batches, oldest requests first. It's fairer, and it avoids a rush that sells out in minutes and disappoints everyone else.
Do people who sign up become newsletter subscribers?
A restock request is a request about one product. Growing your mailing list is a separate opt-in — see Send newsletters & grow subscribers.
Where do I mark something as back in stock?
Update stock levels on the product or from your inventory — see Manage inventory.
What's next
- Keep stock accurate with Manage inventory.
- See what shoppers want next in Wishlist.
- Adjust the email wording in Email notifications & automation.