Email notifications & automation
Choose which alerts you receive, send from your own domain, and edit the automatic emails your customers get.
Your store sends email on your behalf all day — order confirmations, shipping updates, back-in-stock alerts. Settings → Notifications and Email Automation are where you decide what goes out, to whom, and what it says.
Alerts for you
Under Settings → Notifications you choose which alerts land in your own inbox.
| Notification | What it tells you |
|---|---|
| New order | Someone bought something |
| Low stock | A product is running down and needs reordering |
| Tracking emails | Whether customers automatically get tracking details when an order ships |
You also set the addresses used: the notification email where your alerts arrive, and the outbound email your store sends from.
Tip: Send order alerts to an address you actually watch. A notification sitting in an inbox nobody opens is the same as no notification.
Send from your own domain
By default your store's email goes out from a shared sending address. Set up an email domain and messages come from your own — orders@yourstore.com rather than something generic. It looks more professional, it's less likely to be filtered as spam, and replies come back to you.
Setting one up involves adding a few DNS records to your domain, the same place you pointed it at your store — see Connect a custom domain.
Email automation
Email Automation lists the automatic emails your store sends, so you can review and edit the wording.
| When it's sent | |
|---|---|
| Purchase confirmation | Right after an order is placed |
| Order shipped | When you mark an order as shipped |
| Order delivered | When delivery is confirmed |
| Order refunded | When you issue a refund |
| Ticket confirmation | When someone buys an event ticket |
| Cart abandonment reminder | When a shopper leaves a cart behind |
| Restock notification | When you notify people a product is back |
| Newsletter welcome | When someone subscribes |
| Order withdrawal | For eligible EU withdrawal requests |
Some of these depend on the matching module being enabled — cart reminders need Abandoned Carts, restock alerts need Restock Notifications.
Tip: Read your order confirmation as a customer would. It's the email your buyers open most, and a clear, human one prevents a surprising number of "did my order go through?" messages.
FAQ
Why do my store's emails land in spam?
Usually because they're sent from a generic address rather than your domain. Setting up an email domain, with its DNS records verified, is the single biggest improvement you can make.
Can I stop a particular automatic email?
The automation list is where you review what's sent. Emails tied to a module stop when you disable that module — and confirmations tied to orders and refunds are ones customers genuinely expect.
Can I use my own email marketing tool?
Yes — connect Klaviyo from Add-ons. Transactional emails about orders still come from your store.
Where do customer replies go?
To your outbound address. With an email domain set up, that's an address on your own domain.
What's next
- Point your domain at your store in Connect a custom domain.
- Write campaigns in Send newsletters & grow subscribers.
- Reply to customers from Handle customer messages.