Sell in multiple languages

Turn on extra languages, translate your catalog with AI help, and track how much of your store is translated.

If your customers don't all speak the same language, your store shouldn't either. YNS lets you keep one catalog and give each product, collection, and category a translated version – so a shopper in Warsaw reads Polish while a shopper in Chicago reads English, without you running two stores.

What you can translate

Localization is a module you turn on, and once it's on you get a Localization page plus a Translations tab on the things you sell.

ContentFields you can translate
ProductsName, web address (slug), short description, full description, badge text, SEO title, SEO description
CollectionsName, web address, description, SEO fields
CategoriesName, web address, description, SEO fields
Blog postsTitle, web address, the post itself, SEO fields – see Write a blog
Legal pagesPrivacy policy, terms, and the rest – each has its own language versions

Anything you leave blank falls back to your default language, so a half-finished translation never leaves a gap on your storefront.

Note: Switching a new language on translates your catalog and your published blog posts automatically. Drafts are left alone until you publish them.

Supported languages

LanguageCode
Englishen-US
Polski (Polish)pl-PL
Español (Spanish)es-ES
Deutsch (German)de-DE
Français (French)fr-FR
Italiano (Italian)it-IT
Tiếng Việt (Vietnamese)vi-VN

Turn localization on

  1. Open Settings → Modules and enable Localization.
  2. A Localization entry appears under Settings. Open it.
  3. Pick your default language – the one your catalog is written in today, and the fallback whenever a translation is missing.
  4. Switch on each additional language you want to sell in.

Tip: Choose your default language carefully before you start translating. It's the language everything falls back to, so it should be the one your catalog is actually written in.

Translate a product

  1. Open a product and go to its Translations tab.
  2. Choose the language you're working in.
  3. Fill in the fields – or select the ones you want and use Translate selected to have AI draft them for you.
  4. Review the AI's wording before you save. It's a fast first draft, not a final proofread.

Every field shows the original text as a placeholder, so you always know what you're translating.

Tip: Translate the web address (slug) too. /produkty/kubek-ceramiczny reads far better to a Polish shopper – and to Polish search engines – than an English slug.

Track your progress

The Localization page shows a coverage table: for each language, how many products, collections, and categories have been translated out of the total. Use it to spot what's still missing before you promote your store in a new market.

What shoppers see

Translated content is served to your storefront and through the store API, so themes and the AI design builder can offer a language switcher and show the right version to each visitor. Ask the AI design builder to add a language switcher to your header if your theme doesn't have one yet.

Which language a shopper gets

Your storefront reports the language a shopper is browsing in whenever they add to cart or subscribe to the newsletter, and the platform keeps it with the cart, the order, the customer and the subscriber. From then on everything about that purchase follows it:

  • the checkout and the payment form,
  • the order confirmation, shipping and refund emails,
  • the newsletter confirmation and welcome emails,
  • the shopper's account pages, with a language picker on their Profile page.

Each automatic email can have its own wording per language. Where you haven't written one, the built-in template in that language is sent. Only English, Polish, Spanish and German have built-in checkout and email translations; a shopper on a French, Italian or Vietnamese version of your store sees your translated catalog but gets checkout and emails in your default language.

In Orders each order shows the language it was placed in, and the list can be filtered by language — handy for seeing which language versions actually sell.

FAQ

Do I have to translate everything before I switch a language on?

No. Untranslated fields fall back to your default language, so you can turn a language on and fill in translations gradually. Start with your best-selling products.

Is the AI translation good enough to publish?

It's a strong first draft that saves you most of the typing, but always read it back – especially product names, marketing phrases, and anything legal. Machine translation handles plain description text far better than it handles brand voice.

Does translating change my prices?

No. Languages and currencies are separate. To sell in more than one currency, see Sell in multiple currencies.

What happens if I change my default language later?

Your default language is the fallback for everything untranslated, so changing it changes what shoppers see wherever a translation is missing. Set it early and leave it alone.

Are my legal pages translated too?

Legal pages have their own language versions. Each one shows whether it's in your default language, translated, or falling back – see Legal & compliance.

What's next