Build · Store Builder
Store Builder
Go from an idea or existing business to a launch-ready storefront without losing control.
Who it is for: Founder or commerce lead who needs to launch or rebuild a store quickly.

Capabilities
What Store Builder covers
01
Start with Elliot
Turn a business description into the initial store.
Learn more02
Edit pages visually
Change sections and content without rebuilding the storefront.
Learn more03
Organize the journey
Create pages and navigation around how shoppers browse.
Learn more04
Preview every screen
Inspect responsive changes as they happen.
05
Connect and launch
Configure a domain and complete launch settings.
Learn more06
Bring an existing store
Import or migrate instead of starting empty.
Learn more
Related features
Explore related capabilities
Themes & Design
Start from a polished design, shape it visually and own the code when custom work matters.
ExploreCatalog & Merchandising
Model, organize and merchandise the products shoppers need to understand.
ExploreInternational Selling
Configure the storefront, checkout and operations for each market from one platform.
ExploreStart selling in a snap
Launch a store with all of this built in. No developers, no agencies — just describe what you sell.