| Platform | Basic, Grow or Advanced, plus a loyalty app. | WooCommerce is free. Hosting, maintenance and updates are on you. | Growth from $60/mo; Loyalty is not on Starter. 0% transaction fees; only Stripe's processing fees apply. |
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| Loyalty tooling | Smile.io from free for 200 orders/mo to $199/mo for 2,500. LoyaltyLion free under 400 orders/mo, then from $199/mo. | WooCommerce Points and Rewards at $179/yr. | Loyalty: $100/mo + $0.15 per member on Growth, $100/mo + $0.10 per member on Pro, included on Enterprise. |
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| What grows the bill | Monthly orders. Smile Growth adds $20 per 100 orders over 2,500. | Nothing; one licence per site. | Members. The add-on has no order cap of its own. |
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| Tiers and bonus points | Bonus events from Smile Standard at $79/mo; VIP tiers on the higher tiers of both apps. | Points per product or category. No tiers in the extension. | Tiers by lifetime spend and campaigns scoped to products, categories or collections. Built in. |
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| Redeeming points | Redeeming on the checkout page itself is a Shopify Plus feature in both apps; elsewhere points become a discount code. | A discount applied in the cart or at checkout. | Signed-in customers pick how many points to use at checkout and see the discount before paying. No widget on your storefront. |
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