Build · Themes & Design
Themes & Design
Start from a polished design, shape it visually and own the code when custom work matters.
Who it is for: Brand owner or designer who wants a distinctive storefront at the right level of control.

Capabilities
What Themes & Design covers
01
Launch from a ready theme
Begin with a proven storefront structure.
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Explore with AI
Generate a direction around the brand and catalog.
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Customize visually
Adjust sections, type, colour and content in context.
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Review together
Collect feedback with sessions and annotations.
05
Build without a template ceiling
Use a custom Next.js storefront.
Learn more06
Own the result
Download and host MIT-licensed storefront code.
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Related features
Explore related capabilities
Store Builder
Go from an idea or existing business to a launch-ready storefront without losing control.
ExploreContent & SEO
Turn useful content and product signals into a storefront shoppers can discover and trust.
ExploreCatalog & Merchandising
Model, organize and merchandise the products shoppers need to understand.
ExploreStart selling in a snap
Launch a store with all of this built in. No developers, no agencies — just describe what you sell.