Catalog · Built into your store.

Help customers find their kind of product.

A growing range should give customers more choice without making the right product harder to find. Organise products, build collections and present useful filters from the catalog you already manage in your store. Make the browsing path fit the way your customers shop.

Illustrative example

FIELDWORK COFFEE

Find your everyday brew.

Coffee · Brewing accessories

House Blend

Medium roast

Decaf

Medium roast

Coffee and accessories, organised so the next choice feels manageable.

Turn a range into a relevant shortlist.

Give shoppers categories and attributes that help them narrow the choice. In this coffee example, six products become four coffees, then two medium roasts: House Blend and Decaf. The products stay the same; the selection becomes more useful.

Illustrative example

Find your morning ritual.

6 products

House Blend

Medium roast

Decaf

Medium roast

Espresso Blend

Dark roast

Single Origin

Light roast

Paper Filters

Accessories

Glass Brewer

Accessories

All: 6 products → Coffee: 4 → Medium roast: House Blend and Decaf.

Narrow the range with category and roast. No price filter is used in this example.

Put a purpose behind the collection.

Bring products together for a season, a routine or a particular way to shop. Choose the membership manually and arrange the order, so the first products customers see reflect the story you want the collection to tell.

Illustrative example

Collection editor · Your first pour-over

Membership
Manual
1
Glass Brewer
2
Paper Filters
3
House Blend
A manually ordered collection, prepared around a brewing routine.

Let a supported rule maintain the selection.

Use an automatic price-range collection when membership should follow that condition. Choose the supported range in the collection editor, then review its products; use manual membership when the assortment needs your individual judgement.

Illustrative example

Collection editor · Automatic membership

Rule type
Price range
Minimum
$10
Maximum
$25
An illustrative automatic collection based on catalog prices from $10 to $25, before tax.

Make the final choice clear.

Keep choices such as grind or size together as variants of the product. Customers can inspect the options in context, while your team manages the corresponding product details and stock without presenting every variation as an unrelated item.

Illustrative example

House Blend · Product choices

Grind
Whole bean / Ground
Bag size
250 g / 1 kg
Stock
Per variant
Choices belong to the same product, with stock managed for each variant.

A few details before you begin.

How do categories and collections differ?

Categories describe the structure of your range, such as coffee and accessories. Collections bring products together for a shopping purpose, such as a brewing setup or seasonal selection. Use each to make your store navigation understandable rather than duplicating every grouping.

Can collections be manual or automatic?

Yes. Manually select and order products, or use the supported automatic price-range membership. The automatic option is a specific condition, not an open-ended rule builder. Review the resulting assortment in the storefront as part of preparing the collection.

Learn about collections

What can customers filter by?

The storefront can expose categories and product attributes as filters. Choose useful, consistently entered details so customers can compare like with like. In the example, roast narrows coffee choices; the relevant attributes for skincare or clothing will be different.

How should I use variants?

Use variants for the choices within one product, such as whole bean and ground coffee or different pack sizes. Give each choice clear values and appropriate stock details. The available storefront presentation depends on your design and product configuration.

Read about product variants

Make your range easier to explore.

Bring a collection or product family to the demo and see how customers could browse it.