Help customers find
their kind of product.
A growing range should give customers more choice without making the right product harder to find. Organise products, build collections and present useful filters from the catalog you already manage in your store. Make the browsing path fit the way your customers shop.
Find your everyday brew.
Coffee and accessories, organised so the next choice feels manageable.
Turn a range into a relevant shortlist.
Give shoppers categories and attributes that help them narrow the choice. In this coffee example, six products become four coffees, then two medium roasts: House Blend and Decaf. The products stay the same; the selection becomes more useful.
Find your morning ritual.
6 of 6 products
House Blend
Medium roast
Decaf
Medium roast
Espresso Blend
Dark roast
Single Origin
Light roast
Paper Filters
Accessories
Glass Brewer
Accessories
Narrow the range with category and roast. No price filter is used in this example.
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Good to know
Will it fit the way you sell?
How do categories and collections differ?
Categories describe the structure of your range, such as coffee and accessories. Collections bring products together for a shopping purpose, such as a brewing setup or seasonal selection. Use each to make your store navigation understandable rather than duplicating every grouping.
Can collections be manual or automatic?
Yes. Manually select and order products, or use the supported automatic price-range membership. The automatic option is a specific condition, not an open-ended rule builder. Review the resulting assortment in the storefront as part of preparing the collection.
What can customers filter by?
The storefront can expose categories and product attributes as filters. Choose useful, consistently entered details so customers can compare like with like. In the example, roast narrows coffee choices; the relevant attributes for skincare or clothing will be different.
How should I use variants?
Use variants for the choices within one product, such as whole bean and ground coffee or different pack sizes. Give each choice clear values and appropriate stock details. The available storefront presentation depends on your design and product configuration.
Works with the
rest of your store.
Every feature works from the same products, customers and orders.
- ThemesYour storefront should feel like the business behind it. Choose a starting design when creating a store, then refine the experience around your products and brand. The design work stays connected to the store customers will browse and buy from.
- PromotionsGive customers a reason to add another favourite. Promotions are built into your store, using the products, collections and prices you already manage. Choose the offer, decide when it runs, and make the saving part of the purchase.
- InventoryA shelf count tells only part of the story. With Warehouse activated, see the stock you hold, the units committed to orders and what is still available to sell. Receiving and stock movements stay connected to your products and orders.
Make your range easier to explore.
Bring a collection or product family to the demo and see how customers could browse it.