Every number that explains your store, in one dashboard.
Revenue, orders, traffic and retention – assembled from real, resizable widgets. Wire in Google Tag Manager and the Meta Pixel from the same place. Or skip the dashboard and just ask Elliot.
- 20+ Widgets, one dashboard
- 0 Cookies to count a visitor – all server-side
Analytics · Last 7 days
Compared to the 7 days before
Total revenue
$12,480
+18% vs prior
Total orders
142
+9% vs prior
Avg. order value
$87.90
+3% vs prior
New customers
38
+11% vs prior
A dashboard you build from real widgets.
Add, remove, resize and rearrange under Customize → Add widget, until the page shows what you actually care about – not what a template decided for you.
- 01
Headline numbers
Total revenue, with the growth trend- Total orders and average order value
- New customers gained this period
- 02
Money in detail
- Sales walked down to net through discounts and refunds
- Gross profit and margin, once costs are set
- Refunds as a share of revenue
- 03
Trends and charts
- Revenue over time, net or gross
- Average order value trend, day by day
- Order status breakdown
- 04
Customers
- Retention: returning vs. new
- Repeat purchases, and what they're worth
- Cohort retention heatmap, month over month
- 05
Products & operations
- Top products, with profit per product
- Stock health across your catalog
- Fulfillment: how long orders wait to ship
- 06
Traffic & marketing
- Visitors, page views, and the conversion funnel
- Sales by channel vs. traffic by channel
- Most viewed products vs. top sellers
Slide 01 / 04
Monday – first visit
counted once, fingerprint rotates tonight
Wednesday – same person returns
counted again, as a new daily visitor
No add-ons, no separate tier.
Analytics and tracking ship as part of the platform – every store gets the full set below, no extra app or bill.
A dashboard you assemble from 20+ widgets- Cookieless visitor counting, Do Not Track respected
- Net / gross revenue toggle
- Cohort retention heatmap
- Google Tag Manager, one-click connect
- Meta Pixel, browser + server-side
- Sales by channel vs. traffic by channel
- Cookie consent banner for EU compliance
- Stock health & fulfillment widgets
- Gross profit & margin, once costs are set
- Conversion funnel with drop-off rates
- Ask Elliot, in plain language, anytime
Three steps, no developer required.
Connect the Meta Pixel
Open Add-ons, find Meta Pixel, and enter your Pixel ID from Events Manager. Server-side reporting turns on automatically alongside it.
Connect Google Tag Manager
Open Add-ons, find Google Tag Manager, and enter your container ID. Everything you add later – Analytics, remarketing – lives inside it.
Build your dashboard
Go to Analytics → Customize → Add widget. Pick the numbers you care about; resize and rearrange until the page fits how you run the store.
Before you read too much into a number.
Common questions about the numbers
Why don't my visitor numbers match GA4 or Shopify?
Visitors is daily unique visitors – someone who browses Monday and again Wednesday counts once each day, which reads higher than a session count. Compare it against itself over time rather than against another tool's figure.
Should I look at gross or net revenue?
Net (after refunds) is the default and the honest number – it's what you actually kept. Switch to gross when you want to see demand rather than takings, for instance when one large return would otherwise hide a good week.
Do I need Google Tag Manager if I'm already using the Meta Pixel?
Not strictly, but set up GTM first regardless. Everything you add later – Google Analytics, conversion tracking, remarketing – can live inside that one container instead of connecting each tool separately.
Will ad blockers make my Meta ads reporting worse?
The pixel runs in the shopper's browser, so ad blockers and closed tabs quietly lose you a share of events. YNS also reports the full funnel from its own servers – connecting the Meta Pixel is enough, and Meta matches and dedupes the two automatically.
What's the difference between Traffic by Channel and Sales by Channel?
Traffic by Channel shows where visitors arrive from. Sales by Channel shows which of those channels was actually responsible for an order – first- and last-touch combined, so a shopper who finds you on Instagram and buys via search a week later is credited sensibly.
Know what’s working.
Analytics and tracking, both built in – no extra app, no extra bill, no export to spreadsheets.