Platform · Analytics & Tracking

Every number that explains your store, in one dashboard.

Revenue, orders, traffic and retention — assembled from real, resizable widgets. Wire in Google Tag Manager and the Meta Pixel from the same place. Or skip the dashboard and just ask Elliot.

20+ widgets, one dashboard0 cookies to count a visitor funnel measured, browser + server
Analytics · Last 7 days
Compared to the 7 days before
Synced with GTM + Meta Pixel
Total revenue
$12,480
+18% vs prior
Total orders
142
+9% vs prior
Avg. order value
$87.90
+3% vs prior
New customers
38
+11% vs prior

Illustrative example store, not live data.

What's on the page

A dashboard you build from real widgets.

Add, remove, resize and rearrange under Customize → Add widget, until the page shows what you actually care about — not what a template decided for you.

01

Headline numbers

  • Total revenue, with the growth trend
  • Total orders and average order value
  • New customers gained this period
02

Money in detail

  • Sales walked down to net through discounts and refunds
  • Gross profit and margin, once costs are set
  • Refunds as a share of revenue
03

Trends and charts

  • Revenue over time, net or gross
  • Average order value trend, day by day
  • Order status breakdown
04

Customers

  • Retention: returning vs. new
  • Repeat purchases, and what they're worth
  • Cohort retention heatmap, month over month
05

Products & operations

  • Top products, with profit per product
  • Stock health across your catalog
  • Fulfillment: how long orders wait to ship
06

Traffic & marketing

  • Visitors, page views, and the conversion funnel
  • Sales by channel vs. traffic by channel
  • Most viewed products vs. top sellers
01 / 04

Counted without a cookie banner.

A visit is recorded against a scrambled, daily-changing fingerprint — never a stored identifier. The same visitor browsing Monday and again Wednesday counts once each day, which is deliberately not a session count. Visitors browsing with Do Not Track aren't counted at all.

Monday — first visit
counted once, fingerprint rotates tonight
Wednesday — same person returns
counted again, as a new daily visitor
02 / 04

Net revenue, by default.

Revenue Over Time defaults to net — after refunds, the honest number of what you actually kept. Flip to gross when you want to see demand rather than takings, for instance when one large return would otherwise hide a good week.

Gross sales$14,920
− Discounts & shipping−$1,610
− Refunds−$830
Net revenue (kept)$12,480

Illustrative example store, not live data.

03 / 04

Retention you can't unsee.

The cohort heatmap groups customers by the month of their first order and follows them forward. A row that fades to nothing by month two means you're renting customers, not acquiring them — and it costs far more to keep replacing them than to fix why they don't come back.

Jun
Jul
Aug
Month 0Month 1Month 2Month 3

Illustrative example store, not live data.

04 / 04

Every purchase, tracked twice.

The Meta Pixel runs in the shopper's browser, so ad blockers and closed tabs quietly lose you a share of events. Alongside it, YNS reports the full funnel from its own servers — you don't configure anything, and Meta matches and dedupes the two automatically.

Product viewbrowser
Add to cartbrowserserver
Checkout startedbrowserserver
Purchasebrowserserver
What's included

No add-ons, no separate tier.

Analytics and tracking ship as part of the platform — every store gets the full set below, no extra app or bill.

A dashboard you assemble from 20+ widgets
Cookieless visitor counting, Do Not Track respected
Net / gross revenue toggle
Cohort retention heatmap
Google Tag Manager, one-click connect
Meta Pixel, browser + server-side
Sales by channel vs. traffic by channel
Stock health & fulfillment widgets
Cookie consent banner for EU compliance
Gross profit & margin, once costs are set
Conversion funnel with drop-off rates
Ask Elliot, in plain language, anytime
Setup

Three steps, no developer required.

01

Build your dashboard

Go to Analytics → Customize → Add widget. Pick the numbers you care about; resize and rearrange until the page fits how you run the store.

02

Connect Google Tag Manager

Open Add-ons, find Google Tag Manager, and enter your container ID. Everything you add later — Analytics, remarketing — lives inside it.

03

Connect the Meta Pixel

Open Add-ons, find Meta Pixel, and enter your Pixel ID from Events Manager. Server-side reporting turns on automatically alongside it.

No dashboard required

Or just ask Elliot.

Elliot is the AI agent that runs your store. Ask it "how did revenue do last week?" or "which channel is actually converting?" in plain language, in the same chat you use to edit your storefront — no widget to add, no report to build first.

Try Elliot
Questions

Before you read too much into a number.

Why don't my visitor numbers match GA4 or Shopify?
Visitors is daily unique visitors — someone who browses Monday and again Wednesday counts once each day, which reads higher than a session count. Compare it against itself over time rather than against another tool's figure.
Should I look at gross or net revenue?
Net (after refunds) is the default and the honest number — it's what you actually kept. Switch to gross when you want to see demand rather than takings, for instance when one large return would otherwise hide a good week.
Do I need Google Tag Manager if I'm already using the Meta Pixel?
Not strictly, but set up GTM first regardless. Everything you add later — Google Analytics, conversion tracking, remarketing — can live inside that one container instead of connecting each tool separately.
Will ad blockers make my Meta ads reporting worse?
The pixel runs in the shopper's browser, so ad blockers and closed tabs quietly lose you a share of events. YNS also reports the full funnel from its own servers — connecting the Meta Pixel is enough, and Meta matches and dedupes the two automatically.
What's the difference between Traffic by Channel and Sales by Channel?
Traffic by Channel shows where visitors arrive from. Sales by Channel shows which of those channels was actually responsible for an order — first- and last-touch combined, so a shopper who finds you on Instagram and buys via search a week later is credited sensibly.

Know what's working.

Analytics and tracking, both built in — no extra app, no extra bill, no export to spreadsheets.

Explore the dashboard