Coaching, online.One calm store.
A trainer and dietitian from Kraków. Program, diet plans, training and ten years of recipes in one store.
The story in 20 seconds.
Four lines for a quick read. Chapter 04 shows how changes are made with Elliot.
One coach. One method.Several ways to work together.
Joanna Rutka is a trainer and dietitian in Kraków. In person and online, she helps women get their energy back with SMART&HEALTHY&FIT®, her own 12‑week method built on food, training and habits.
Ten years of content.One program to put first.
Recipes since 2016, a shop of small one‑off products, and one flagship program to sell. The move had to keep all of it working.
Put the program first
The old shop listed 20+ small products. The program needed the stage.
Make a big decision easier
A premium 1:1 program needs room to explain itself, and a way to pay in parts.
Keep the blog and its readers
The recipes and articles had to move too, without breaking their old links.
Less to maintain
No more plugins, updates and separate hosting to look after.
- 20+ small products, the program lost among them
- Plugins and updates to look after
- Separate hosting
Calm, editorial,and built around the program.
Greige backgrounds, a serif headline with an olive accent and portraits of Joanna. The menu leads to the 12‑week program and every plan.
The program page
What’s inside, how it starts, and two ways to pay.
One page per offer
Plan lengths sit inside each offer: 14 or 30 days, 3 or 6 months.
04 · Elliot – how changes are made on YNSPoint at anything.Say what should change.
No settings to click through. Ask for the change in a few words, and Elliot ships it to your live store.
Point at it
Click a headline, a photo or a button on your store, then type what should change. No hunting for the right setting.
Say it
Hands full? Tap the mic and say the change out loud. Elliot turns your words into the edit.
Snap it
Snap a new product, or a fresh photo for an offer page. Elliot drafts it in the right place for you to check and publish.
Built into YNS,not added with plugins.
The parts of YNS behind joannarutka.pl, from the program page to the blog.
