Pebble

Pebble is back.A store to match.

E‑paper smartwatches and the Index 01 ring, back after 9 years. Pebble Time 2, Pebble Round 2 and a blog in one place.

Industry
Wearable gadgets
Company
Core Devices LLC
Devices
Time 2 · Round 2 · Index 01
Software
100% open source
01 · The business

Back after 9 years.No investors this time.

Pebble first launched on Kickstarter in 2012. In 2025 its founder, Eric Migicovsky, brought it back with Core Devices: e‑paper watches with buttons and long battery life, and a ring that saves your ideas. Most of the work is open source.

Pebble Round 2 with a red strap on a wrist
The Index 01 ring in brushed silver at a café table
Pebble Time 2: a 1.5" colour e‑paper screen, $225.
Pebble Round 2: the most stylish Pebble yet, $199.
Index 01: a ring that never needs charging, $75 on pre-order.
The watch software is 100% open source.
Pebble Time 2 and the Index 01 ring on a bike handlebar
Pebble in numbers · repebble.com blog, July 2026
23,000+Pebble Time 2 watches built
93Countries Pebble Time 2 has shipped to
~14,000Pre-orders for Pebble Round 2
15,000Watchfaces and apps in the Pebble Appstore
9Years Pebble was away
02 · The challenge

From a sign-up pageto a store for three devices.

In 2025 repebble.com was a single dark page asking “Do you want a new Pebble?”, and orders went to a separate store. With two watches and a ring in production, the site had to show prices, stock and ship dates, and keep the news close.

Keep it Pebble

The red logo, plain pages and the founder’s own words.

Three devices, one store

Time 2, Round 2 and Index 01, each with its own page.

Ship dates in the open

Stock and shipping status right next to the price.

News next to the store

Production updates on the blog, one click from the products.

Live on the new store
A page per device, with specs and FAQ
Price, stock and ship date by every button
Pre-orders for Round 2 and Index 01
A blog with production updates
repebble.com
The Pebble store on YNS
repebble.com in 2025: a one-page site, “We’re bringing Pebble back!”
Previous websiteYNS
  • A one-page sign-up site
  • Orders on a separate store
  • News on the founder’s blog
See how migration works
03 · The new store

Plain, fastand very Pebble.

White pages, red accents and short, first-person copy from the founder. Every device has its own page with specs and an honest FAQ, down to who shouldn’t buy one.

repebble.com
The Pebble store on desktop: Pebble Round 2 and Pebble Time 2
The Index 01 page on mobile
Desktop and mobile, same look
Line drawings of Pebble Time 2, Round 2, Index 01 and accessories on the home page

Every device on the home page

Time 2, Round 2, Index 01 and accessories, side by side in line art.

Pebble Round 2 at $199 and Pebble Time 2 at $225, with ship dates and order buttons

Price, stock and ship date together

Each watch says when it ships, right above “I want one!”.

04 · Elliot – how changes are made on YNS

Point at anything.Say what should change.

No settings to click through. Ask for the change in a few words, and Elliot ships it to your live store.

01

Point at it

Click a headline, a photo or a button on your store, then type what should change. No hunting for the right setting.

Select a headline, photo or button
Type it or say it
See it change on your store
02

Say it

Busy shipping watches? Tap the mic and say the change out loud. Elliot turns your words into the edit.

03

Snap it

Photograph a new product with your phone. Elliot drafts it for you to check and publish.

06 · Results

Live, and sellingall over the world.

Two watches and a ring in one store
Stock and ship dates next to every price
The blog on the same domain
Mobile load time1.3 sthe store’s homepage
Countries93Pebble Time 2 has shipped to
Devices3each with its own page
Built in3 hoursfrom the first message to a finished store