Kombucha with character.Finally, a store.
Five kombucha flavours from Białystok. A store with a cart and orders for venues, instead of a landing page.
The story in 20 seconds.
Four lines for a quick read. Each one leads to its chapter below.
Kombucha is a process,not a recipe.
Fooshi brews kombucha in Białystok, with several weeks of fermentation on a live SCOBY, simple ingredients and no artificial flavours. The name comes from the Japanese fushi, longevity, and the double o in the logo is an infinity sign.
From “where to buy”to its own store.
The old fooshi.pl was a one-page site whose “where to buy” button led to an online market. The new store had to sell in sets, take bigger orders from venues and keep the brand’s look.
Keep the brand’s look
Fonts, labels and a colour for every flavour, carried over.
A cart of its own
Orders and payments in its own store, not on a marketplace.
Sets and pallets
Sets of 16 bottles, and quarter pallets from 100.
A way in for venues
A form for restaurants, cafés and shops on the home page.
- A landing page, no store
- “Where to buy” instead of a cart
- Five flavours on one page
Dark, bold andone colour per flavour.
Every flavour brings its own colour, from ginger orange to raspberry red. Bottles on lit plinths, serif headlines and simple product pages.
Five flavours, side by side
Every flavour gets its own card and colour on the home page.
Sets of 16, built in
Quantity goes up in sets of 16, with pallet terms right above the button.
04 · Elliot – how changes are made on YNSPoint at anything.Say what should change.
No settings to click through. Ask for the change in a few words, and Elliot ships it to your live store.
Point at it
Click a headline, a photo or a button on your store, then type what should change. No hunting for the right setting.
Say it
Busy packing orders? Tap the mic and say the change out loud. Elliot turns your words into the edit.
Snap it
Photograph a new product with your phone. Elliot drafts it for you to check and publish.
From a landing pageto a real store.
Cart, checkout, newsletter and content pages come with the store. No marketplace in between and no extra apps.
