chocoTales

Craft chocolate.A store to match.

Award‑winning bean‑to‑bar chocolate from Warsaw. Bars, gifts and workshops in one store.

Founded
2016
Co-founder
Milena Adamczewska
Before YNS
A traditional website
Time to launch
A few weeks
01 · The makers

From bean to bar,in a Warsaw micro‑factory.

chocoTales roasts, refines and tempers premium cacao in‑house. Its mission: show how extraordinary real chocolate can taste when made with care and precision.

A 3D printer printing chocolate onto a plate
chocoTales bars with colored labels on a table
Bean to bar, made in‑house.
Three bean origins on the bars.
Workshops and 3D‑printing shows.
In cafés and shops in six cities.
A scoop of cacao beans over a jute sack
International Chocolate AwardsMedal winners in the store, 2024–2026
Milk 59% Philippines bar
2024GoldMilk 59% Philippines
Dark 73% rye malt and coriander bar
2024Gold + bronzeDark 73% rye malt & coriander
Milk 60% Sichuan pepper bar
20242 × silverMilk 60% Sichuan pepper
Milk 47% brown butter and salt bar
2025BronzeMilk 47% brown butter & salt
A bag of drinking chocolate 70%
2025SilverDrinking chocolate 70%
Dark 73% lime and ginger bar
2026GoldDark 73% lime & ginger
02 · The challenge

From a traditional websiteto a modern store.

chocoTales wanted a store that shows its creativity, sells more and is simpler to run.

A fresh, modern look

A new visual identity and a storefront people enjoy browsing.

Easy to discover

Bars, workshops and live events, all easy to find.

Fast on a phone

Quicker pages and a smooth, mobile‑first checkout.

No developer needed

Content and catalog updates, without waiting for a developer.

chocotales.pl
The chocotales.pl home page today
The old chocotales.pl store
Previous websiteYNS
  • 5 bars on sale in September 2025
  • Each workshop date sold as its own product (May 2025)
  • Slower page loads
See how migration works
03 · The new store

The labels bring the color.The store stays cocoa and cream.

A cream header, cocoa‑brown buttons and a terracotta footer. Big product cards let the colored labels do the talking.

chocotales.pl
A chocoTales bar page on desktop
The chocoTales home page on mobile
Desktop and mobile, same look
Type

spróbuj naszych tabliczek specialty!

Montserrat, bold and lowercase, as in the store’s headings.

Color
#FDFBF7
#F3E8E3
#DDBCB3
#C24F25
#491513
#38261C

Cream, blush and terracotta, plus a label color for every bar.

Shape
The cocoa‑brown add‑to‑cart pill button
16 px cards · pill buttons

Cocoa‑brown pill buttons and softly rounded product cards.

chocoTales in numbers
21Products, from bars to workshop seats
9Specialty bars, dark and milk
3Workshop options: adults, families or a gift voucher
6Gift ideas, from bar sets to a workshop voucher
10Awards won at the International Chocolate Awards, 2024–2026

Details that sell chocolate.

The chocoTales shop page with big product cards

Big product cards

Every bar gets a large photo, with its name and price underneath.

A bag of chocoTales drinking chocolate

Chocolate you drink

Dark 70% drinking chocolate and sugar‑free ceremonial cacao.

The chocoTales gift page

Gifts in one place

Bar sets, a drinking‑chocolate set and workshop vouchers.

The chocoTales page for 3D‑printed chocolate logos

3D‑printed gifts and events

Names and logos printed in chocolate for companies, and live printing shows for events.

Dark 70% Philippines bar with a yellow label
Philippines · RegaloWood, green tea and rum
Dark 70% Peru bar with a red label
PeruPineapple, melon and hazelnut
Dark 70% Nicaragua bar with a burgundy label
NicaraguaMango, apricot and melon

Same 70%, three origins

Each bar page names the bean origin and how it tastes.

The chocoTales sign in the Praga shop window

A shop you can visit, too

On Saturdays the Praga micro‑factory turns into a shop.

04 · Workshops

From the home pageto a booked seat.

Workshops have their own section on the home page. Pick a date, add a seat to the cart and pay on a phone.

01

Find it on the home page

A Workshops section sits right on the home page.

02

Pick a date

Each date is a button on one workshop page.

03

Book a seat, or gift one

Adults, families of up to five, or a gift voucher, printed or digital.

04

Pay on a phone

A mobile‑first checkout with BLIK and digital wallets.

chocotales.pl
The Workshops section on the chocoTales home page
Workshop date buttons on the product page
A chocoTales product page on mobile with the add‑to‑cart button
Every date is one tap
One‑tap cart on every product page
The chocoTales founders
chocoTales

“The new version of our store finally reflects who we are. Customers enjoy a smoother shopping experience, and we’re clearly seeing the impact on sales.”

Milena AdamczewskaCo-founder, chocoTales
05 · Elliot – how changes are made on YNS

Point at anything.Say what should change.

No settings to click through. Ask for the change in a few words, and Elliot ships it to your live store.

01

Point at it

Click a headline, a photo or a button on your store, then type what should change. No hunting for the right setting.

Select a headline, photo or button
Type it or say it
See it change on your store
02

Say it

Busy packing orders? Tap the mic and say the change out loud. Elliot turns your words into the edit.

03

Snap it

Photograph a new product with your phone. Elliot drafts it for you to check and publish.

Speed

Big photos. Faster pages.

Large product photos on every card, on pages that load faster than before, thanks to static rendering and a global CDN.

Up to 40%Faster than the old site
2.4 sTo load the homepage on a phone, big bar photos included
100%Uptime since launch. The store hasn’t gone down once.
07 · Results

A store that finallymatches the chocolate.

Live at chocotales.pl on YNS
Stronger brand, easier product discovery
Smoother shopping, reflected in sales
Time to launchA few weeksto build and launch the new store
Bars on sale5 → 9September 2025 on the old site vs. October 2026
Online sales+13%after the move to YNS
Store visitors+35%more people than on the old site
Timeline

From 3D‑printed giftsto award‑winning bars.

012016

Started in Eindhoven

Chocolate 3D printing starts in the Netherlands, then comes to Poland as chocoTales by 3D.

022024

A year of medals

Five International Chocolate Awards medals, two of them gold.

03Autumn 2025

Live on YNS

The new store goes live, with a richer catalog and workshops booked by date.

042026

Gold again

Gold in the European round for the dark 73% with lime and ginger.