Choose a theme and change your store's look
Pick a ready-made theme when you create your store, then reshape the look any time on the Design page by asking Elliot.
A theme is a ready-made look for your store. You pick one while you create your store, and from then on you change the look by describing what you want on the Design page – there's no separate theme list to go back to.
What a theme sets
A theme sets the overall feel of your store all at once, so the pieces look like they belong together rather than a patchwork of choices.
| What it sets | What that means for your store |
|---|---|
| Layout | How sections are arranged on your homepage and product pages – spacing, alignment, and structure |
| Colors | The palette used for backgrounds, text, buttons, and accents |
| Fonts | The typefaces used for your headings and body text |
| Overall feel | Whether your store reads as bold and modern, soft and minimal, classic and trustworthy, and so on |
Note: A theme changes how your store looks, not what it sells. Your products, prices, orders, and settings stay exactly as they are.
Choose a theme when you create your store
When you create a store, Elliot asks what you sell. As you type your description, a few matching themes appear above the chat box. Click one to select it, then Build with this theme. If you'd rather not pick one, just send your description: your store starts on the standard design and Elliot restyles it to match what you described. See Create your store for the whole flow.
Change the look of an existing store
Once your store exists, you change its look on the Design page:
- Go to the Design area in your dashboard. Your store appears in a live preview beside the Elliot chat panel.
- Describe the look you want in the message box, for example "make it darker and more minimal", "use a serif font for headings" or "give it a warm, handmade feel with a cream background". You can also name a store or brand whose style you like as a reference.
- Watch the change happen in the preview. Keep asking until you're happy – nothing reaches your live store yet.
- Publish when you're ready: ask Elliot to publish, or click Publish. Customers see the new look once it's live – see Publish and go live.
Tip: Elliot can restyle your whole store in one go or change a single detail. For more examples of what to ask, see the AI design builder.
FAQ
Where is the list of themes?
Themes are only offered while you create a store. For an existing store, describe the look you want to Elliot on the Design page instead – it can restyle colors, fonts, and layout across every page.
Will changing the look delete my products or content?
No. Changing the look only changes the design – your products, pages, orders, and settings are untouched.
Can I change colors and fonts on their own?
Yes. Ask Elliot for exactly that, like "make the buttons dark green" or "use a rounder font for the headings". You can also set your logo and brand colors in logo and branding.
Do customers see a change right away?
Only after you publish. Everything you change on the Design page shows in the preview first – see Publish and go live.
What's next
- Make it yours in Set your logo and branding.
- Tweak any detail with the AI design builder.
- Arrange your homepage sections in Add pages and content.