Sell tickets to events

Create an event with a date, venue, ticket price, and capacity — then sell tickets and manage attendees from your dashboard.

Workshops, launch parties, tastings, classes, gigs — if you sell a seat rather than a parcel, the Events module handles it. An event is a product with a date, a place, a ticket price, and a headcount, so it flows through your normal checkout and orders.

Turn it on

Open Settings → Modules and enable Events. An Events entry appears in your sidebar.

Create an event

Choose New event and fill in the details.

Tip: Fill in the venue properly. It appears on the ticket email, and "Hotel Lobby, 7pm" saves you a dozen "where exactly?" messages on the day.

Decide whether you need names on the door

The Attendee details setting controls what checkout asks for, and it's per event — a workshop where you need to know who's coming has different needs from a gig where a ticket is a ticket.

Buyers get their own details offered as a one-tap fill for the first ticket, so a single-ticket purchase isn't made tedious by this.

Tip: Use Required when the name genuinely matters — a certificate, a dietary requirement, a guest list on the door. Use Optional otherwise. Every extra required field costs you a percentage of buyers, and for a five-ticket group booking you're asking someone to type ten fields before they can pay.

If an event requires details and some tickets are still missing them — a booking made before you turned the setting on, for instance — the event shows a missing details badge and the affected attendees are flagged in the list. The buyer can still fill them in after purchase; you never have to chase a payment that already went through.

How tickets reach the buyer

When someone buys, a ticket is issued per seat and confirmed by email. Buyers can retrieve their tickets later with the code from that email — so a forwarded confirmation is all a guest needs to get in.

Find and export your attendees

Open an event to see everyone coming, newest bookings first. Click the Attendee column header to re-sort by name, A–Z or Z–A.

• Search the list by name or email, straight from the card header. This is the one to use on the door when someone insists they're on the list.
• Export to CSV for a printed guest list, a check-in sheet, or a badge run. The export always covers the full list, not just what your search is currently showing.

You can also search attendees from anywhere in the admin — press Cmd/Ctrl + K and type a name to jump straight to their event. Opened from an events page, that search starts scoped to events; press Backspace on the empty box to widen it to your whole store.

Upcoming and past

Your events list splits into Upcoming and Past tabs. Upcoming events are ordered by whichever happens soonest, so the top of the list is always what needs your attention next; past events are ordered most recent first. Events with no date sit between the two.

Capacity and sell-outs

Capacity is the number of tickets available. Once they're gone, the event stops selling — no overbooking a room that only holds thirty.

Tip: Hold back a few seats from the public capacity for organizers, press, or the friend of a friend who always turns up. It's much easier than trying to squeeze in an extra chair later.

Group your events

Event groups let you bundle related events — a course with four sessions, or a season of tastings — so shoppers can browse the whole series in one place.

Move someone to a more expensive ticket

Sooner or later a guest who bought the standard ticket wants the premium one — a regular pass upgraded to an investor pass, general admission to VIP. The two tickets cost different amounts, so the job is really "collect the difference and update the booking". There are two clean ways to do it.

Option A: charge only the difference

Best when you want the guest to pay as little as possible and you'd rather not touch the original order.

1. Create a product for the upgrade — "Investor Pass — upgrade" — priced at the difference between the two tickets.
2. Set its status to Hidden and its stock to 1. Hidden means it won't appear in your store, your search, or any category — but it can still be bought by anyone who has the direct link. Stock of 1 stops anyone else stumbling into it.
3. Send the guest the product link. They pay through your normal checkout, so it's a real payment with a real order behind it.
4. Adjust your ticket counts by hand afterwards: one fewer premium ticket available, one more standard ticket.

Option B: refund and rebuy

Best when the two tickets are genuinely different products — different name on the ticket email, different guest details, different capacity pool.

1. Refund the original order in full — see Issue refunds and handle returns. Choose to restock so the standard ticket goes back on sale.
2. Send the guest the link to the premium ticket and let them buy it normally.

The guest gets the correct ticket email and their details are captured properly, and your capacity counts look after themselves. The trade-off is that the guest pays the full higher price up front and waits for the refund, and you pay payment processing on both transactions.

Editing the order instead? You can open the order and swap the ticket for the more expensive one. Two things to know before you do: it won't charge the customer anything — the order shows what's left to collect, and you take that payment yourself, by transfer or in person — and the guest details attached to the ticket you swapped out aren't carried over, so re-enter them. Ticket counts don't change either. It's the right tool when the difference is being settled off-platform, and the wrong one if you want the money through checkout.

FAQ

What's next

• Promote the event with Send newsletters & grow subscribers.
• Refund a ticket in Issue refunds and handle returns.
• Explore other capabilities in Modules.