Serene

A calm skincare store in pure white and charcoal with a terracotta accent and Cormorant Garamond.

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About Serene

Serene is a free Skincare template, ready to sell from day one: add your products, connect payments and open your store. Elliot, your AI builder, changes colours, fonts and sections whenever you ask, so the store keeps growing with your brand.

Perfect for

Skincare and beauty brands that prefer a calm, white and charcoal layout with a slideshow hero and a curated bundle.

Key features

Slideshow hero
A slideshow hero with a soft water-drop texture lets you rotate several messages, such as a new launch or a seasonal offer, in the most visible spot.
Routine bundle block
A home page block lists a three-step routine with numbered products, and the bundle builder on product pages sells kits as a set at one price.
Press quotes row
A row of short magazine-style quotes lends outside credibility to the brand, placed right before the shop-by-product sections.
Store Chat for skin questions
An AI assistant answers shoppers in their language and can add matching products to their cart, guiding unsure buyers to a routine that fits.
Accounts for reorders
Customer accounts let shoppers sign in to see orders, saved addresses and a wishlist, which makes it easy to come back and reorder.
Restock alerts
Back-in-stock email alerts on sold-out products keep interest alive, so a favourite that sells out becomes a sale when it returns.

What's inside

The home page opens with a slideshow hero and a grid of the hottest products, then a brand statement, category tiles and a routine bundle block. A press quotes row, a hot this week section with three product cards, a benefits bar, a call-to-action banner and best sellers follow. A short our story block and a dark newsletter signup close the page. Beyond the home page you get product pages with reviews, collection and search pages, a slide-out cart, a blog, FAQ and contact page.