Aura

A soft skincare brand in warm cream and mauve rose, set in Cormorant Garamond.

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About Aura

Aura is a free Skincare template, ready to sell from day one: add your products, connect payments and open your store. Elliot, your AI builder, changes colours, fonts and sections whenever you ask, so the store keeps growing with your brand.

Perfect for

Skincare and beauty brands wanting a soft, minimal, airy look with blurred photo backgrounds and light serif headlines.

Key features

Calm hero over soft texture
A centred headline and a single shop button sit over a blurred texture photo, giving the brand a quiet first impression and one clear next step.
Ticker and trust strip
A scrolling black ticker of brand claims at the top and a four-item strip for shipping, guarantee, payment and support keep reassurance in view all the way down.
Category and promo tiles
Two category tiles and two promo banners with shop links split the range into entry points, with the banners leading to makeup and skincare in one click.
Store Chat for skin questions
An AI assistant answers shoppers in their language and can add matching products to their cart, which helps unsure buyers choose a product that fits their skin.
Bundle builder for routines
A bundle builder on product pages lets you sell cleanser, serum and moisturiser routines as one set at one price, which lifts the average order.
Accounts for repeat buyers
Customer accounts let shoppers sign in to see orders, saved addresses and a wishlist, which makes reordering a favourite product quick.

What's inside

The home page opens with a scrolling ticker, a centred hero and a grid of the most loved products. A statement line with small inline product icons leads into category tiles, two promo banners, a four-item trust strip, a closing call-to-action banner and an image banner above the footer. Beyond the home page you get product pages with reviews, quantity pricing and restock alerts, collection and search pages, a slide-out cart, a blog, FAQ and contact page.