Putty
A minimalist fashion store in cream, ink and stone putty with sharp, zero-radius edges.
About Putty
Putty is a free Clothing template, ready to sell from day one: add your products, connect payments and open your store. Elliot, your AI builder, changes colours, fonts and sections whenever you ask, so the store keeps growing with your brand.
Perfect for
Slow-fashion labels selling natural-fiber clothing in small capsules, wanting a quiet, minimal, editorial look with sharp edges.
Key features
Capsule cards for collections
Two capsule cards pair a portrait with a fabric photo, so shoppers browse collections as complete ideas rather than long lists of items.
Facts that back slow fashion
A four-figure row on natural fibres, ateliers and garment life backs up the slow-fashion promise with specifics shoppers can compare.
Wardrobe grid with category tiles
An eight-item grid with compact prices and four photo category tiles give shoppers two quick routes into the range.
Search that finds a garment
Shoppers type a few letters in the header and see matching pieces with suggestions, helping them reach a shirt or trousers in seconds.
Reviews on fit and fabric
Customers review each piece on its page, giving buyers the fit and fabric feedback they need before ordering clothing online.
Letters from the studio
A newsletter band and a popup offer a first-order discount, building a list for each new capsule and journal story.
What's inside
The home page opens with a scrolling announcement ticker and a hero with graphic stroke artwork, then two capsule cards and a four-figure ethos row. A wardrobe grid, a shop-by-category row of photo tiles, a journal feature and a manifesto follow. It closes with a newsletter signup. Beyond the home page you get product pages with reviews and quantity pricing, collection and search pages, a slide-out cart, a blog, FAQ and contact page.
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