Clay
A seasonal fashion store in bone and charcoal with clay accents, photo heroes and Playfair.
About Clay
Clay is a free Clothing template, ready to sell from day one: add your products, connect payments and open your store. Elliot, your AI builder, changes colours, fonts and sections whenever you ask, so the store keeps growing with your brand.
Perfect for
Seasonal clothing labels wanting a warm, cinematic look with rounded photo cards, bone and charcoal tones and a storytelling lookbook feel.
Key features
Rounded photo hero
A rounded photo hero with a seasonal headline and two buttons works like a campaign cover and leads visitors to the new collection or the lookbook.
Offer bar with a promo code
An announcement bar with a promo code and a countdown creates urgency for a seasonal sale, and discount codes work at checkout.
Lookbook photo cards
Three photo cards in a loose masonry layout turn products into a lookbook, showing how pieces are worn instead of just listing them.
Featured story with a portrait
A portrait photo with a short list of points about small-batch tailoring sells a story, which supports premium pricing.
Newsletter with early access
A dark newsletter block with an early access offer and a popup builds a list for drops and seasonal editions.
Reviews on product pages
Ratings and reviews on each product page help shoppers feel sure about fit and fabric before they buy online.
What's inside
The home page opens with an announcement bar and a rounded photo hero, then a scrolling line of brand promises and a staggered new collection grid. Three masonry photo cards, a featured story with a portrait, a journal card and a dark newsletter block lead into a giant closing statement above the footer. Beyond the home page you get product pages with reviews and quantity pricing, collection and search pages, a slide-out cart, a blog, FAQ and contact page.
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