Ostrel

A quiet slow-fashion editorial in ivory paper, warm ink and oxblood with Fraunces and Karla.

Live preview

About Ostrel

Ostrel is a free Clothing template, ready to sell from day one: add your products, connect payments and open your store. Elliot, your AI builder, changes colours, fonts and sections whenever you ask, so the store keeps growing with your brand.

Perfect for

Slow-fashion and linen clothing boutiques that value quiet, considered branding, warm ivory tones and a magazine-like layout.

Key features

Considered editorial hero
A full-width photo hero with a large serif headline and two buttons sets a quiet, premium tone that suits linen and natural fibres.
Collections with piece counts
Four collection cards show how many pieces each holds, so shoppers know what to expect before they click through.
Principles in three columns
Three numbered principles state how the range is chosen, giving quality-minded buyers a reason to pay more for clothes made to last.
Search in the header
Header search suggests matching pieces as shoppers type, which is quick when the range spans dresses, trousers and knitwear.
Back-in-stock size alerts
A sold-out size becomes a lead: shoppers leave an email and are told when the piece returns, saving the sale on popular items.
Store Chat as a fitting guide
An AI assistant answers fabric, fit and sizing questions in the shopper's language and can add matching pieces to the cart.

What's inside

A maroon announcement bar, a centred logo and a category menu open the page, followed by a hero with a large serif headline and two buttons. The collection cards with piece counts, an Everything in the shop grid, three numbered principles, a photo strip and a quote come next, ending with a maroon info panel that indexes the collections. Beyond the home page you get product pages with reviews, collection and search pages, customer accounts, a slide-out cart, a newsletter popup, a blog, FAQ and contact page.