Lilac

A white and charcoal fashion store with lilac accents, pairing Playfair with Inter.

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About Lilac

Lilac is a free Clothing template, ready to sell from day one: add your products, connect payments and open your store. Elliot, your AI builder, changes colours, fonts and sections whenever you ask, so the store keeps growing with your brand.

Perfect for

Designer fashion boutiques and multi-brand stores wanting a refined white, charcoal and lilac layout with editorial photo stories.

Key features

Page banner with filters
A lilac banner with breadcrumbs, a large title and filter chips opens the page like a fashion category, so shoppers start browsing straight away.
Staggered product grid
Product images of different heights give the grid an editorial rhythm, helping individual pieces stand out instead of blending into rows.
Editorial stories
A full photo story beside a dark text card sells a look and a mood, giving shoppers reasons to buy several pieces together.
Designer name strip
A strip of designer names below a featured designers row signals a curated multi-brand shop and gives each label some visibility.
Welcome offer newsletter
A dark gradient card offers a discount on a first order in exchange for an email, turning first visits into a list you can mail.
Reviews on product pages
Ratings and reviews on each product page give shoppers a second opinion on fit and quality before they buy a pricier piece.

What's inside

The home page opens with an announcement ticker and a lilac page banner with filter chips, then a women's tops product grid with staggered image heights and category tiles. Editorial stories, a featured designers row, a strip of designer names, a brand story with three counters and a first-order discount newsletter card follow. Beyond the home page you get product pages with reviews and quantity pricing, collection and search pages, a slide-out cart, a blog, FAQ and contact page.