Free tool

E-commerce Profit Margin Calculator

Enter your product cost, sale price, and shipping to see your real net profit per sale — after platform fees and payment processing. Compare across platforms.

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What you charge

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COGS

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Your cost

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For Stripe calc

Platform

Per-sale breakdown — YNS

Revenue$49.99
− Product cost$12.00
− Shipping$5.00
− Stripe fees$1.10
− Platform fee$0.37
= Net profit
$31.5263.0%

Monthly projection

100 sales/mo$3,152
250 sales/mo$7,879
500 sales/mo$15,758
1,000 sales/mo$31,515

Net profit per sale — all platforms

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What is a good profit margin for an online store?

Most e-commerce businesses target a net margin of 10–30% per sale. Margins below 10% are tight and leave little room for marketing spend or returns.

Platform fees and payment processing are the two variables most sellers overlook. Switching from a 2% transaction fee platform to a 0.75% platform on $20,000/mo GMV saves over $250/month — pure margin.

This calculator accounts for: product cost, shipping, Stripe processing (1.6% + $0.30), and platform-specific transaction fees.

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