Sage

A wellness brand in cream and sage green with espresso text and a tactile serif.

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About Sage

Sage is a free Self-care template, ready to sell from day one: add your products, connect payments and open your store. Elliot, your AI builder, changes colours, fonts and sections whenever you ask, so the store keeps growing with your brand.

Perfect for

Self-care and home-ritual brands, such as scented sprays and candles, wanting a calm, editorial, chapter-by-chapter story with warm neutrals.

Key features

Chapters that tell the story
Chapter labels guide visitors through philosophy, ingredients, collection and ritual like a short book, keeping them scrolling and supporting a premium price.
Three pillars in image tiles
Image tiles for the vessel, the ritual and the material explain what makes the product special in a glance, with little text to read.
Ingredients on a bronze panel
A bronze panel with a macro photo lists the ingredients and their sources, a clear way to show craft and what is inside each product.
Reviews for a considered purchase
Reviews on product pages let a shopper weighing a candle or spray hear from people who already live with it before they pay.
A journal for slow readers
Your blog gives the rituals and notes behind the products a home, drawing in search visitors who care about the same slow living values.
Letters from the studio
A calm newsletter band and a popup invite shoppers to join a twice-monthly letter, building an email list around new releases.

What's inside

The home page opens with a photo hero and a philosophy statement under a chapter label, then three image tiles for vessel, ritual and material. An ingredient feature on a bronze panel leads into a four-item collection, a press quote strip and a full-width ritual banner. It closes with a newsletter signup. Beyond the home page you get product pages with reviews and quantity pricing, collection and search pages, a slide-out cart, a blog, FAQ and contact page.