Plum

Perfect for

Salon-style hair care brands for textured hair that want a calm, elegant plum look with a soft editorial voice.

Key features

• Hero with a calm plum gradient

  A full-width plum gradient with an elegant headline and one Shop the Rituals button sets the brand tone and sends shoppers straight to products.

• Phrase strip and intro statement

  A slow scrolling strip of short affirmations and a one-line intro give a salon brand a warm voice, so it feels personal rather than clinical.

• Product grid with sale tags

  Four-column product tiles with names, prices and a Sale tag let shoppers scan a whole routine at once and spot offers without extra clicks.

• Search that finds the right ritual

  Search in the header suggests products as shoppers type, which helps people with a specific hair need reach the right product fast.

• Reviews that help choose a routine

  Customer reviews on product pages help buyers pick a routine with confidence, and quantity price tiers reward those who stock up on favorites.

• Newsletter on a plum band

  A dark gradient signup section promises soft moments and first access to new arrivals, building the list you need for repeat purchases.

What's inside

The home page opens with a scrolling announcement ticker and a plum hero, followed by a phrase strip and a short intro statement. A four-column product grid with a sale tag leads into a newsletter section on a dark plum gradient and the footer. Beyond the home page you get product pages with reviews, collection and search pages, a slide-out cart, a blog, FAQ and contact page.