Ember

Perfect for

Sauce and clean pantry brands that want a quiet grey and ember orange store with recipes, ingredient promises and a minimal feel.

Key features

• Plain-spoken hero

  A large uppercase headline over a muted photo and a single button states the promise in one line and asks for one action.

• Brand pact statement

  An italic pact statement under the hero sums up what the brand stands for, giving shoppers a simple line to remember and repeat.

• Numbered lineup cards

  Numbered product cards present a short lineup of signature sauces, which keeps choice simple and helps shoppers add the whole set.

• What goes in, what stays out

  Four icon points on ingredients speak directly to label readers, who decide at this moment whether to trust a bottle.

• Recipe feature with a quote

  A dark recipe feature with a food photo and a short quote links content to products and shows shoppers how to use what they buy.

• Recipe-first newsletter

  An orange newsletter band offers recipes before anyone else, with a popup for visitors who miss it, building an email list you own.

What's inside

The home page opens with a ticker bar and a header with search, then a large uppercase hero over a muted photo and a brand pact statement. A numbered lineup of products leads into four ingredient points, a dark recipe feature, a press names row and the brand story with three stats. An orange newsletter band and a giant wordmark close the page. Beyond the home page you get product pages with reviews and quantity pricing, collection and search pages, a slide-out cart, a blog, FAQ and contact page.