Cradle

A baby store in cream and dark olive with a soft photo hero and DM Serif Display.

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About Cradle

Cradle is a free Baby template, ready to sell from day one: add your products, connect payments and open your store. Elliot, your AI builder, changes colours, fonts and sections whenever you ask, so the store keeps growing with your brand.

Perfect for

Baby feeding and care brands wanting a calm, photo-led, olive-green and cream look with a founders' voice and quiet storytelling.

Key features

Starter path in three cards
Image cards for the bottle, the teat and the accessories organise a small range into a clear starter path, so new parents see what goes together.
Founders' quote with a portrait
A quote from the founders beside a portrait lets parents hear why the brand exists, building the trust needed for products used with babies.
Trust row for safe materials
A four-icon row for materials, ergonomics, sustainability and origin answers safety and quality questions in a single glance.
Customer accounts for reorders
Parents sign in to see orders, saved addresses and a wishlist, so reordering teats and accessories takes a few taps instead of retyping details.
Reviews from other parents
Customer reviews on product pages let a new parent read what other families say before buying something their baby will use.
Slow letters, welcome offer
A deep olive newsletter band and a popup offer a first-order discount, building a list for new arrivals and parenting notes.

What's inside

The home page opens with an announcement bar and a full-width parent-and-newborn hero, then three image cards for the bottle, teat and accessories. A six-item essentials grid, a black-and-white community photo strip with captions and a founders' quote follow, then a trust row, a press strip and a newsletter band. Beyond the home page you get product pages with reviews and quantity pricing, customer accounts, collection and search pages, a slide-out cart, a blog, FAQ and contact page.