Conversion funnel, newsletter double opt-in and subscriber insights

Conversion funnel

Analytics now trace the whole path from visitors to orders, so a soft month has an explanation: traffic that never reaches a product, products that never reach a cart, carts that never reach checkout. You get the shape of the drop-off rather than a single number at the end.

Newsletter double opt-in and welcome coupons

New subscribers confirm their address by email before they join the list, which keeps the list clean and your sender reputation intact, and welcome coupons send a reminder before they expire. Links carrying a ?discount parameter apply the code as the shopper arrives, and the shared welcome coupon is protected so it can't be edited out from under the flow.

Subscriber insights

Open a subscriber and the sidebar shows what drove the signup and which welcome coupon they were sent; the list carries a source badge and a filter on it, so you can look at just the popup signups or just the ones from a campaign.

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Also shipped

• Generic 404 pages unified across the app, so a wrong URL looks intentional instead of broken
• Stores are soft-deleted rather than removed outright, which makes a deletion recoverable
• Country flags in every country picker