Changelog

Store Chat

Store Chat puts an AI shopping assistant on your storefront: shoppers ask about sizing, availability or which product suits them and get answers drawn from your real catalogue, complete with the products themselves. A merchant page covers configuration and analytics, so you can tune how the assistant behaves and read what customers are actually asking for. Store Chat is included in the Pro plan.

Global event and attendee search

Events and attendees are searchable from anywhere in the admin, scoped to the screen you're on, with a dedicated attendee search on the event detail page. The events list is ordered sensibly with upcoming events split from past ones, and a per-event policy decides which attendee details are shown.

Admin-managed URL redirects

Create and manage URL redirects from the admin. A renamed product, a retired campaign page or a URL that lives on in someone's newsletter sends visitors somewhere useful instead of a dead end.

Also shipped

• One search control per list — list search folded into a single expandable control in the table header, consistent across the admin
• Voice intake for support — describe a support case out loud and it arrives transcribed in the case
• Store module toggles on the Store API
• Store Chat widget configuration exposed on the /api/v1/me endpoint
• Product embeds in blog posts can feature a single variant

Marketing attribution

The storefront records first- and last-touch attribution against a client session and sorts each visit into a channel, then carries that attribution from the cart onto the finished order. Sales-by-channel and traffic-by-channel widgets on the dashboard answer which channels bring visitors and which bring revenue, which is rarely the same ranking.

Analytics widgets

The dashboard gained a cohort retention heatmap, trend widgets, cart abandonment stats, a gross/net toggle, order-derived KPIs as widgets and daily traffic-source rollups. Between them you can see whether repeat purchases are holding up month over month rather than guessing from a single revenue line.

Product costs and profitability

Record a cost per variant and the dashboard reports profit alongside revenue, with a cost-coverage figure showing how much of the catalogue has costs filled in so you know how far to trust the figure.

Also shipped

• Meta CAPI purchase events sent server-side — purchases reach Meta from your server, so ad reporting survives blockers and dropped cookies

Newsletter campaigns

Pick a preset audience with live subscriber counts, feature products in the body, and schedule the send through a durable workflow that fires whether or not anyone is watching. Test sends go to any address you name, and a readiness checklist now tells you what's still missing instead of a guard that blocked you from building the campaign at all.

Back-in-stock emails

Customers who asked to be told when a sold-out variant returns get an email the moment stock comes back. A shopper who would otherwise have drifted elsewhere gets pulled back without anyone on your team remembering to follow up.

Per-locale blog post translations

Blog posts carry a translation per locale, and published posts are picked up by the store translation workflow alongside the rest of your content.

Also shipped

• Hyperlinks in product descriptions — point at a size guide, a material spec or a companion product from inside the description
• Legacy Storebuilder stores convert in place — move a Storebuilder store onto the AI Builder without rebuilding it from scratch
• Unsubscribe link and List-Unsubscribe headers on welcome and coupon-expiry emails

Product and catalogue translations can now be written through the API, not only read. Translations can be kept in sync programmatically or pushed in from an external translation tool, instead of being retyped in the admin one locale at a time.

The login and signup forms show example values in each field, so what belongs where is obvious before you start typing.

Export an event's attendee list as a CSV straight from the event. That gives you a check-in sheet, a badge print run or a mail merge without anyone copying names out of the admin by hand.

Also shipped

• AI-guided onboarding by default — new merchants set their store up by talking to the AI assistant rather than working through a setup form

The whole admin now lives under /s/<store-slug>. Every screen resolves its store from the URL rather than from whatever store your session last touched, and the slug is carried through OAuth provider callbacks in a signed cookie so connecting an integration lands you back where you started. Links and bookmarks point at one specific store, teams running several stores stop acting on the wrong one by accident, and every store id arriving in a request is membership-checked before anything is read or written.

Faster admin lists

Every list table in admin picked up numbered pagination with pending indicators, optimistic updates for deletes, bulk actions and module toggles, and loading skeletons shaped like the rows they stand in for. Table search stays mounted and responsive as you type, so working through a few thousand products feels like a local app instead of a round trip per keystroke.

Collection browsing by variant

Collections gained a products endpoint and browse one card per variant, so a collection of shirts shows each colour as its own card rather than hiding them behind a single entry.

Also shipped

• Domains settings leads with connecting a domain — the page opens on the action most merchants came for instead of burying it below the list

Faster publishing for migrated stores

Migrated stores publish directly, without spinning up a Builder sandbox first. Pushing a change live becomes a matter of seconds rather than a wait long enough to walk away from.

Gallery lightbox

Images in the storefront Gallery block open in a click-to-enlarge lightbox, letting shoppers inspect the detail on a product shot without leaving the page they're on.

Also shipped

• Clearer preferred carrier at checkout — the carrier you've marked as preferred stands out visually in the shipping step, nudging more orders onto the courier you'd rather work with

Mailerlite and GetResponse addons

Connect Mailerlite or GetResponse with an OAuth click and your customers, orders and product activity sync across on their own. The list on the email side stays current without a CSV export in between, so campaigns can be targeted by what people actually bought.

Capability-scoped store API keys

A store API key now grants only the capabilities you pick when you create it. A key handed to an inventory script can read stock and nothing else, which makes integrations and outside contractors far less risky to give credentials to.

Also shipped

• Blog editor with visual and HTML modes — write posts in a rich editor or drop down to raw HTML, and pasted text arrives clean instead of dragging in formatting from wherever it was copied