If you sell products from more than one maker or label, brands help shoppers find exactly the one they're looking for. You create a brand once, tag your products with it, and customers can browse everything from that brand in one place.

<img src="/help/products/brands.jpg" alt="The brand editor with fields for the brand name, website, description, and logo, an Active toggle to show it on the storefront, and a panel to assign products to the brand" className="my-6 block h-auto w-full rounded-xl border border-neutral-200 shadow-sm" />

## When to use brands

Brands are most useful when you carry products from different companies – for example, a sneaker shop selling several footwear labels. If everything in your store is your own label, you may not need brands at all.

| Use brands when… | Skip brands when… |
|------------------|-------------------|
| You resell products from several makers | Everything is your own single label |
| Shoppers search by brand name | Customers don't think in terms of brands |
| You want a page per brand | Your range is small and easy to browse |

## What a brand can include

A brand is more than just a name. Filling in the extra details makes the brand page feel complete and trustworthy:

| Field | What it does |
|-------|--------------|
| **Name** | The brand's name, shown to shoppers – keep it spelled consistently |
| **Website** | A link to the brand's own site, if you want to share it |
| **Description** | A short blurb about the maker, shown on the brand's page |
| **Logo** | The brand's mark, which makes the page instantly recognizable |
| **Active toggle** | Controls whether the brand shows on your storefront |

## Step 1: Create a brand

In your dashboard, open **Manage** and go to your brands area. Add a new brand with its name, then fill in the website, description, and logo if you have them. You can create as many brands as you need.

> **Tip: Do it with AI.** Setting up several brands at once? Ask the [AI Assistant](/help/getting-started/ai-assistant) to create them for you, then assign products in bulk – far faster than one at a time.

## Step 2: Assign products to a brand

When you add or edit a product, choose which brand it belongs to. Each product can be tagged with a brand so it's clear who makes it.

> **Tip:** Keep brand names consistent (for example, always "Nike", not sometimes "nike"). This keeps your store tidy and easy to browse, and avoids the same maker appearing twice.

## Step 3: Let customers shop by brand

Once products are tagged, shoppers can browse your store by brand and see everything from a single maker together – a great way to help loyal customers find their favorites fast. Use the Active toggle to show or hide a brand from your storefront when you need to.

## Common mistakes to avoid

- **Inconsistent spelling.** "Nike" and "nike" become two brands. Pick one spelling and stick to it.
- **Empty brand pages.** A brand with no products tagged looks broken – assign products before featuring it.
- **A logo that doesn't fit.** Use a clean, recognizable logo so the brand page looks professional.
- **Using brands as categories.** Brands are about *who makes it*; [categories](/help/products/categories-and-collections) are about *what it is*. Use both.

## FAQ

### What's the difference between a brand and a category?

A brand answers "who makes this?" while a category answers "what kind of thing is this?". A shopper might browse the "Nike" brand and the "Shoes" category – and the same product can belong to both.

### Can a product belong to more than one brand?

A product is made by one maker, so it's tagged with a single brand. If you need a product to appear in several groupings, use [collections](/help/products/categories-and-collections) instead.

### Do I need brands if I only sell my own products?

Usually not. Brands are most helpful when you carry products from several different makers. If everything is your own label, categories and collections are enough.

### How do I hide a brand temporarily?

Use the brand's Active toggle to take it off your storefront without deleting it, then switch it back on whenever you like.

## What's next

- Add products to tag – see [Add a product](/help/products/add-a-product).
- Combine brands with [categories and collections](/help/products/categories-and-collections) for even easier browsing.
- Feature brands in your store with [navigation menus](/help/storefront/navigation-menus).