Not every shopper is ready to buy today. A wishlist gives them somewhere to put the thing they're considering, so it's still there when payday arrives – and it tells you exactly what people want before they want it.

## Turn it on

Open **Settings → Modules** and enable **Wishlist**. Shoppers can then save products from your storefront, and a **Wishlist** entry appears in your sidebar.

## What you can see

The Wishlist page is as much a research tool as a feature.

| Metric | What it tells you |
|--------|-------------------|
| **Total wishlists** | How many wishlists exist |
| **Unique wishlisters** | How many different people are saving things |
| **Products wishlisted** | How many of your products have been saved at least once |
| **Top wishlisted products** | What's saved most, and when it was last saved |
| **Top wishlisters** | Your most engaged shoppers, and when they were last active |

## Use what it tells you

A wishlist is a shopper telling you they want something but haven't committed. That's useful:

- **Heavily wishlisted, rarely bought** – the price or the shipping cost is probably the sticking point.
- **Wishlisted while out of stock** – restock it, and let [restock notifications](/help/marketing/restock-notifications) do the telling.
- **Your top wishlisters** are prime candidates for a loyalty program or an early look at a new collection.

> **Tip:** Before you plan a sale, look at your top wishlisted products. Discounting something dozens of people have already saved converts far better than discounting whatever's gathering dust.

## FAQ

### Do shoppers need an account to use a wishlist?

Saving works from your storefront; signing in is what lets a shopper keep their list across devices and come back to it later.

### Can I email people about the items they saved?

There's no automatic wishlist email, but your top wishlisted products are excellent newsletter material – see [Send newsletters & grow subscribers](/help/marketing/newsletters-and-subscribers).

### Is a wishlist the same as an abandoned cart?

No. A wishlist is a deliberate "save this for later"; an abandoned cart is an interrupted purchase, and it's usually the more urgent of the two – see [Recover abandoned carts](/help/orders/abandoned-carts).

## What's next

- Tell savers when stock returns with [Restock notifications](/help/marketing/restock-notifications).
- Reward your regulars in [Run a loyalty program](/help/marketing/loyalty-program).
- Chase interrupted purchases in [Recover abandoned carts](/help/orders/abandoned-carts).