Adding your social links lets visitors follow you, see your latest posts, and get in touch – all from your store. The links appear in your store footer, where shoppers expect to find them.

<img src="/help/marketing/social-links.jpg" alt="The Social media settings page with fields for Instagram, Facebook, X, YouTube, LinkedIn, TikTok, and email links shown in the store footer" className="my-6 block h-auto w-full rounded-xl border border-neutral-200 shadow-sm" />

## Why add social links

Your store and your social profiles work better together. Social links give shoppers more ways to connect – and each one is an opportunity to build a relationship beyond a single visit:

- **Followers come back** – someone who follows you on social media sees your posts and remembers your store.
- **Proof you're real** – active profiles reassure new visitors that there's a genuine business behind the store.
- **Another way to reach you** – some shoppers prefer to message on social or email rather than fill in a form.

## Add your profiles

In your store settings, add the links to the profiles you use. YNS supports the most common ones:

| Platform | What to paste |
|----------|---------------|
| **Instagram** | The full link to your profile |
| **Facebook** | The full link to your page |
| **X** | The full link to your profile |
| **YouTube** | The full link to your channel |
| **LinkedIn** | The full link to your page or profile |
| **TikTok** | The full link to your profile |
| **Email** | The address customers can use to reach you directly |

You only need to fill in the ones you actually use – leave the rest blank and they won't show.

> **Tip:** Paste the full link to each profile, not just your handle, so the buttons always point to the right place.

## Where they appear

Once saved, your social links show up as icons in your store's footer on every page. Visitors can tap them to open your profiles in a new tab, so they don't lose your store while they explore.

## Tips

- **Only add profiles you keep active** – a dead account looks worse than none.
- **Double-check each link works** before you finish.
- **Use the same handle across platforms** when you can, so you're easy to recognize.
- **Add an email** if you want a simple, direct way for customers to reach you.

### Common mistakes to avoid

- **Pasting a handle instead of a full link** – the button may point nowhere or to the wrong place.
- **Linking a neglected account** – an empty or abandoned profile undermines trust.
- **Filling in every field for the sake of it** – only list the platforms you genuinely use and update.

## FAQ

### Which platforms should I add?

Only the ones you actually keep active. It's better to show two well-maintained profiles than six, half of which are empty. Leave the rest blank and they simply won't appear.

### Why isn't my social icon showing up?

Most often the field is blank or the link isn't a full web address. Make sure you've pasted the complete link to your profile, not just your handle, and saved your changes. Then check the footer on your live store.

### Should I add my email here?

If you want customers to be able to reach you directly, yes – an email link in the footer is a simple, familiar way for people to get in touch. Use an address you check regularly.

### Do social links open in the same window?

No – they open in a new tab, so shoppers don't lose your store when they go to view a profile. They can browse your social page and come straight back.

## What's next

- Polish how your store looks alongside your links – see [Logo and branding](/help/storefront/logo-and-branding).
- Give followers something to come back for – see [Write a blog](/help/marketing/blog).
- Turn followers into subscribers – see [Send newsletters & grow subscribers](/help/marketing/newsletters-and-subscribers).