A sold-out product usually means a lost sale. It doesn't have to. With restock notifications, shoppers who find an out-of-stock item can leave their email, and they hear the moment it's back – an audience that has already decided they want it.

## Turn it on

Open **Settings → Modules** and enable **Restock Notifications**. A request option appears on out-of-stock products, and a **Restock Notifications** entry appears in your sidebar (also listed under Newsletter).

## Alerts send themselves

You don't have to remember to do anything. When a product that was at zero goes back above zero – however you update it, whether that's editing the product, an inventory update, or a bulk change – everyone waiting on that exact variant is emailed automatically.

Each person is only ever mailed once per restock. If the product sells out again, their request is re-armed, so the next time you restock they're told again.

> **Tip:** Update the stock number once the goods are genuinely on the shelf. Because the email goes out on that change, entering stock you haven't received yet sends people to a page that sells out again immediately.

## Notify people by hand

The **Restock Notifications** page lists every request, showing:

| Column | What it shows |
|--------|---------------|
| **Product** | What they're waiting for |
| **Variant** | Which size, color, or option – or the default variant |
| **Requested at** | When they asked |
| **Notified at** | When they were told, if they have been |

You rarely need this page to send anything, but the manual path is still there: select any requests still showing as not notified and choose **Send notifications**. It's the way to retry if an email couldn't be delivered, or to reach a waiting list on a product you restocked before the module was switched on.

## Read the list as a demand signal

Requests are the clearest demand data you'll get. A product with a long waiting list is one to reorder in depth; a variant nobody asks about is one to stop restocking. Check the list before you place your next purchase order.

## FAQ

### Are notifications sent automatically when stock returns?

Yes. Bringing a sold-out variant back above zero emails everyone waiting on it, with no action from you. The module has to be enabled for this to happen – a restock while it's switched off leaves the requests pending, and you can send those by hand later.

### What if more people are waiting than I have stock for?

Everyone waiting is emailed at once, so the first to click buys. If you only received a handful of units and want to stagger it, add the stock in small batches – each batch that lifts the variant off zero triggers its own send.

### Someone was never emailed. Why?

A request only reaches someone once per restock, and a send that fails leaves the request pending rather than marking it done. Open **Restock Notifications**, look for rows with no **Notified at**, and send those by hand.

### Do people who sign up become newsletter subscribers?

No. A restock request is only ever about that one product – they're tagged **Restock alert** on your Subscribers page and are automatically excluded from newsletter campaigns. Growing your mailing list is a separate opt-in – see [Send newsletters & grow subscribers](/help/marketing/newsletters-and-subscribers).

### Where do I mark something as back in stock?

Update stock levels on the product or from your inventory – see [Manage inventory](/help/products/manage-inventory).

## What's next

- Keep stock accurate with [Manage inventory](/help/products/manage-inventory).
- See what shoppers want next in [Wishlist](/help/marketing/wishlist).
- Adjust the email wording in [Email notifications & automation](/help/account/email-notifications).