A product feed is a single web address that always contains an up-to-date list of everything you sell. Paste it into Google, Meta, or another platform and your catalog appears there – and stays current as you add products and change prices, with no re-uploading.

## Find your feeds

Open **Settings → Product feeds**. Each feed has a copy button next to its URL.

| Feed | Format | What it's for |
|------|--------|---------------|
| **Google Merchant Center** | CSV | Google Shopping. Paste the URL into your Merchant Center account to sync your catalog. |
| **Meta (Facebook / Instagram)** | CSV | Meta Commerce Manager. Use it to create a product catalog for Facebook and Instagram shops. |
| **OpenAI** | JSON | Makes your products discoverable by ChatGPT and other OpenAI-powered shopping assistants. |

## Set one up

1. Copy the feed URL for the platform you're using.
2. In that platform, add a scheduled or fetched feed and paste the URL.
3. Let it fetch. Most platforms then re-fetch on their own schedule, so your catalog stays in step with your store.

> **Tip:** Feeds are only as good as your product data. Missing images, thin descriptions, or vague titles get products rejected – so tidy the catalog before you submit, not after.

## What makes a feed pass review

Shopping platforms are fussy, and for good reason. Before you submit:

- **Real product titles** that say what the thing is, not just a brand name.
- **A good image** on every product – see [Add and manage product images](/help/products/product-images).
- **Accurate prices and availability** – see [Manage inventory](/help/products/manage-inventory).
- **Descriptions that describe** rather than repeat the title.

## AI shopping assistants

The OpenAI feed is worth setting up even if you don't run ads. More shoppers are starting product searches inside AI assistants, and a feed is how you become one of the answers rather than being invisible to them.

## FAQ

### How often does the feed update?

The feed URL always reflects your current catalog. How often it's read is set by the platform consuming it – most re-fetch daily.

### Do I need a Google or Meta account?

Yes. The feed is your side of the connection; the account, its policies, and any ad spend live with them.

### Can I feed only some products?

The feed covers your published catalog. Unpublish or archive anything you don't want listed – see [Add a product](/help/products/add-a-product).

### My products were rejected.

Check the platform's diagnostics – it usually names the field. Missing images, prices, and thin descriptions are the usual culprits.

## What's next

- Improve the data behind the feed in [Add and manage product images](/help/products/product-images).
- Measure the traffic it brings with [Tracking & pixels](/help/integrations/tracking-and-pixels).
- Help search engines too with [Improve your SEO](/help/marketing/seo).