# Conversion funnel, newsletter double opt-in and subscriber insights

*Version 1.309 – released 2026-07-25*

## Conversion funnel

Analytics now trace the whole path from visitors to orders, so a soft month has an explanation: traffic that never reaches a product, products that never reach a cart, carts that never reach checkout. You get the shape of the drop-off rather than a single number at the end.

## Newsletter double opt-in and welcome coupons

New subscribers confirm their address by email before they join the list, which keeps the list clean and your sender reputation intact, and welcome coupons send a reminder before they expire. Links carrying a ?discount parameter apply the code as the shopper arrives, and the shared welcome coupon is protected so it can't be edited out from under the flow.

## Subscriber insights

Open a subscriber and the sidebar shows what drove the signup and which welcome coupon they were sent; the list carries a source badge and a filter on it, so you can look at just the popup signups or just the ones from a campaign.

## Also shipped
- Generic 404 pages unified across the app, so a wrong URL looks intentional instead of broken
- Stores are soft-deleted rather than removed outright, which makes a deletion recoverable
- Country flags in every country picker