# YNS brand guidelines > Brand guidelines and assets kit of Your Next Store (YNS): logo, color, typography, UI elements, gradient and comet, imagery, voice and tone, motion, checklist. Light theme, Geist, black pill buttons, violet accent #8D22FD, the YNS gradient in small doses only. Read [brand.md](https://yournextstore.com/brand/brand.md) first: every rule and value in one file. ## Chapters (in brand.md) - 00. How to use - 01. Brand - 02. Logo - 03. Color - 04. Typography - 05. UI elements - 06. Comet and background - 07. Imagery - 08. Voice and tone - 09. Motion and video - 10. Checklist ## Files - [brand.md](https://yournextstore.com/brand/brand.md): the full brandbook in Markdown - [tokens.json](https://yournextstore.com/brand/tokens.json): W3C DTCG tokens with usage rules (the `note` field) - [tokens.css](https://yournextstore.com/brand/tokens.css): CSS variables `--yns-*` - [tailwind.css](https://yournextstore.com/brand/tailwind.css): Tailwind v4 `@theme` - [assets/manifest.json](https://yournextstore.com/brand/assets/manifest.json): logo and fonts with usage notes - [yns-skill.zip](https://yournextstore.com/brand/yns-skill.zip): the `yns-brand` skill for Claude